In JUST EAT IT, filmmakers and food lovers Jen and Grant dive into the issue of food waste from farm, through retail, all the way to the back of their own fridge.

We all love food. As a society, we devour countless cooking shows, culinary magazines and foodie blogs. So how could we possibly be throwing nearly 50% of it in the trash?

Filmmakers and food lovers Jen and Grant dive into the issue of waste from farm, through retail, all the way to the back of their own fridge. After catching a glimpse of the billions of dollars of good food that is tossed each year in North America, they pledge to quit grocery shopping cold turkey and survive only on foods that would otherwise be thrown away. In a nation where one in 10 people is food insecure, the images they capture of squandered groceries are both shocking and strangely compelling. But as Grant's addictive personality turns full tilt towards food rescue, the "thrill of the find" has unexpected consequences.

Featuring interviews with TED lecturer, author and activist Tristram Stuart, acclaimed author Jonathan Bloom, and food/agriculture scientist Dana Gunders, JUST EAT IT looks at our systemic obsession with expiration dates, perfect produce and portion sizes, and reveals the core of this seemingly insignificant issue that is having devastating consequences around the globe. JUST EAT IT brings farmers, retailers, inspiring organizations, and consumers to the table in a cinematic story that is equal parts education and delicious entertainment.

74 minutes

Directed by Grant Baldwin
Produced by Jenny Rustemeyer
Executive Producer: Melanie Wood
Director of Photography: Grant Baldwin
Editor: Grant Baldwin
Composer: Grant Baldwin
Writers: Grant Baldwin, Jenny Rustemeyer
A Peg Leg Films Production

"Hugely entertaining...Will leave audiences gobsmacked...have drawn attention to an important, overlooked issue."
Maggie Lee, Variety

"Offers unsettling statistics – for example, the water required to produce one hamburger is the equivalent of a 90-minute shower – along with striking visuals – a field full of wasted celery stalks, a dumpster filled to the brim with containers of not-yet-expired hummus. After watching, you might just rethink going out to eat while those leftovers sit in the fridge another day."
Science Magazine

"Welcoming and highly accessible...This film adopts an experimental and inclusive tone that makes one feel empowered and inspired...It can only be hoped that this educational, entertaining, and potentially life-changing film will reach a wide audience, for if it does, a revolution in the way we eat surely is inevitable."
Talia C., The Arts Guild

"Just Eat It is funny, thought provoking, and is bound to steer the ship in the next wave of environmental consciousness, one best-before date at a time."
Montana Cumming, Link Magazine